The Various Perks of Using Branded Merchandise for Your Company
Every business wants to stand out and build a strong reputation in the market.
Marketing is crucial for every business. And one of the most economical, practical, favoured mode of marketing is promotional products as these are great strategies for brand building.
Even promotional pens or a coaster can be valuable to both existing and new customers – they are brand loyalty generators. The goal of giving promotional products is to entice and attract customers, and when people get free products, they feel grateful. And who doesn’t appreciate being presented with useful products that add value to their lives?
Benefits of using branded merchandise for your company
Invokes brand loyalty
Keeping new customers engaged and holding on their attention is one of the toughest challenges of any successful business. What else can be better to grab the prospect’s attention than gifts? 25% of people say that they have become interested in companies after receiving gifts. And more than 50% use the products for more than a year. Thus, sense of loyalty pertains over a period.
Promotional giveaways are a great way to start a conversation with the potential customer, which can lead to communication and eventually a sale.
Low-cost marketing strategy
TV ads and other forms of advertising campaigns truly reaches out to a large audience, but have you ever calculated the expenses that go for producing or publishing one advertisement? And then there is the cost of distribution! Furthermore, since all the people that you reach out are not your target audience, you incur a lot of wastage.
Now let us take a look at branded merchandise. There are many promotional items which you can distribute among your target audience at a reasonable cost. When you order in bulk, you enjoy a cost-benefit, and every time your recipient uses the product; he is reminded of your brand.
Promotional products are a great way of familiarizing your brand with your prospects. According to various studies, people tend to remember advertisers of promotional items which they have received over the last two years.
Every time they use the product, your brand gets exposure to them, and it knocks on their memory lane. And the next time they see your product displayed, they feel more drawn towards it. In fact, a simple thing as the tagline, or logo also rings a bell in their mind!
When you come across an advertisement while surfing the internet, do you stop your work and start browsing through it? Or do you stop on your way to work to read a hoarding?
Apparently, other forms of mass marketing might seem to have extensive exposure, but they cause more spillage than reaching out to the right audience in the proper manner.
On the contrary, promotional items reach out to the exact audience and at the time when they need it. Invest some extra bucks and distribute goods worth using and being spoken about. When you can impress your existing customers with your branded merchandise, they will talk about it to others. And each of your customers will act like a marketer.
Moreover, each time the recipient uses a product, he exposes your brand’s logo, tagline, or image to the others. And advertises your brand for free!
Increases sales and generates lead
One primary reason why promotional products are considered as one of the most effectively used marketing tools is that they are dependable lead generators. They create a long-lasting impression on the recipients’ minds and help you to grab new customers’ attention.
When you distribute items which are related to your product category, you introduce customers to your offerings and encourage them to make purchases. It’s a great way of developing a habit of your product and service among customers.
Additionally, customers remain loyal towards companies which respect their needs and value their sentiments. And loyal customers mean more sale and chances of better leads.
So try to understand your customers’ requirement and try to address them with small things such as promotional bags, mugs, etc.