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The Business Software Programs to Use in 2020

There are a wide variety of software programs available to help companies of all sizes streamline their operations and generate higher revenue. Due to the vast number of products available, it might be challenging to select the best option for your brand’s needs. To help you pick the best tools for your company, here are the best business software programs to use in 2020.

Employee Engagement Survey Software

To become an industry leader, grow your profitability and retain your top talent, you need to develop a happy and engaged workforce. It can, however, often seem like a challenging feat to do so. Fortunately, there are employee engagement software tools on the market, which can improve your company culture, identify staff concerns and boost internal productivity.

To receive honest, insightful feedback from your staff, turn to the likes of for an employee engagement survey to receive the answers your business needs to improve efficiency, employee performance, and the workplace.

Accounting Software

Companies of every size must have tight control of their finances, which is why accounting software is a must-have. To ensure you do not lose track of your revenue, profit margin and outgoings, you should research the best accounting programs and payroll services for your needs.

For example, QuickBooks is an ideal option for small businesses and contractors, while Wave Apps is a free tool that is perfect for invoicing, accounting, payroll, and so much more.

Email Marketing Software

If you would like to boost your brand awareness and annual sales, you would be smart to use a powerful email marketing program. The statistics speak for themselves, as 53% of marketers reported that continual, personalized communication with their existing customers moderately or significantly affected their revenue.

MailChimp is a popular choice for businesses, as it provides fully customizable email campaigns and automation, and it can also integrate with various ecommerce platforms, such as Shopify. Alternatively, you could consider Campaign Monitor, as it enables brands to create results-oriented campaigns while providing in-depth reporting.

Paid Advertising Software

Competition is fierce in almost every industry. One week you could be ranking at the top of the search engines for a keyword and the next you could have dropped to page two or three, which could be thanks to your competitors’ clever SEO tactics.

To continually drive a substantial amount of traffic to your website, which could lead to a more extensive customer base and more significant revenue, you should focus on pay-per-click (PPC) advertising.

There is a wide range of paid advertising software options to choose from to help you rank at the top of Google and Bing.

For example, AdWords will allow your brand to create text-based searches to match a budget, and you can choose keywords to bid on to ensure your advertisement appears at the top of a Google search. While Bing Ads will allow you to promote your business in Bing’s search results for a more affordable fee.

So, if you want to transform your large or small business in 2020, consider investing in the above software options.