The Best Guide for Achieving Fundraising Goals
You may find hundreds of guides online which explain how to achieve fundraising goals, but have you paid your attention to what goals to achieve? However, this aspect is the most crucial and vital. Focus on areas you want to achieve and then set your goals. Once you have set them, make strategies, pathway and rush towards achievements. Like brick fundraiser, bricks for fundraising campaign idea, you need to assess these goals, whether they will take you to the place you want.
Below are the case practices which help you evaluate these goals and prevent you from falling apart. Within this tough time, do not avoid S.M.A.R.T strategy implementation. It stands for:
- S for Smart
- M for Measurable
- A for Attainable/Ambitious
- R for Relevant
- T for Time-Based
Learn more about S.M.A.R.T strategy here:
Don’t get impressed by the bigger picture
In most of the cases, nonprofit professionals are passionate about what they are doing for a case. Their minds are so drastically busy and engaged that they avoid focusing on small activities that have a bigger impact. However, you should not do the same and focus on small things around you because these small activities contribute to moving towards the vision, mission and set goals. For instance, you can use memorial bricks technique to keep loved ones remembered. Engraved bricks with names of those memorable personalities is a good but small activity, which really matters (engraved pavers is also a substitute for bricks).
Gather relevant data
According to the field experts, you should focus on the future campaign in the present and plan your present fundraising campaign according to future perspectives. This is the best attainable and ambitious strategy to achieve fundraising goals. Think of relevant data and KPIs from current campaigns that can help in the future ones.
Keep these points in mind before you organize the campaign:
- Channels which pertain highest ROIs
- Channels which attract most of the donors
- Compare and quantize the new supporting donors and retention of previous donors?
- Where the new donors come from?
- How to maximize the reach towards the new donors and retention of previous
Besides, keep all the experiences and reading in a dairy and thoroughly keep in mind. This practice would help you avoid making mistakes in the future and directly penetrate into the crust of the goal to achieve it.
Categorize your goals
It is a principle to categorize or break down a bigger goal in order to achieve it. Each segment of the goals is a task in itself and it is better to create a plan for each one. Operating with little objectives is indeed responsible for demotivating the staff. Therefore, counselling them is mandatory and telling them that they should not see a bigger picture.
Create a solid plan
Setting strategized S.M.A.R.T goals is not a symbol of guaranteed success until you don’t have a precise plan of how to achieve goals. Ensure the plan should include deadlines, responsibilities and timeline. Moreover, it is better to include key tactics and activities that can guide to achieve them.
Keep yourself accountable for what you have planned, set goals and want to achieve. This strategy would help you measure accuracy and expectations.
Use fundraising thermometers
It helps you to measure the progress made towards the fundraising set goals. This tool enables us to build trust since it tracks progress. Ultimately, the donors become motivated and relaxed that their funds are used in a progressive manner. The probability of goal achievement increases if the donors can easily visualize the impact.
Some other crucial aspects for achieving fundraising goals are:
- Success celebration
- Ask your donors for input
- Be open and transparent
- Keep your resources in mind
- Make the donation process easy and smooth
- Use social media
F. Duke Haddad, a nonprofit practitioner and author, has shared his experience and recommendations in one of his articles. He recommended ensuring adequate fundraising support and resources for organizational exposure. A few practices essential to achieve fundraising goals are:
- Sending thank-you cards.
- Thank-you calls.
- Participate as a nonprofit organization’s speaker in public engagements.
- Go out for lunch with staff members and donors.
- Organize small event once a month.
- Stay as a proactive member at fundraising events as a volunteer.
- Sending recognition gifts to the donors.
If you follow the above-mentioned role with acceptance and focus, it is hard to guarantee all achievements, but it will surely generate good financial results.