Health marketing; to safeguard and enhance the health of various populations, health marketers, create, communicate, and distribute health information and interventions using customer-centered and science-based tactics.
A significant and long-anticipated shift in Healthcare is taking place, with new opportunities arising. From new pharmacological discoveries to how hospital services are obtained, a dramatic and long-anticipated transition in Healthcare occurs, and new possibilities emerge. After COVID-19, health innovation must be a part of the “new normal.”
We assist healthcare clients in seizing those chances. FINN Partners is a full-service health marketing agency named “Healthcare Agency of the Year” by PRovoke Media and HITMC. From bringing medical innovations to assisting our clients in providing life-enhancing care, our colleagues worldwide are strong supporters of health innovation.
FINN consistently creates spectacular, award-winning brand and corporate advertising campaigns that affect lives across various health sectors – patient advocacy, payer, policy, provider, and product innovation.
In addition to digital healthcare marketing, FINN provides exceptional support in a variety of areas, including:
- Recruitment for clinical trials
- Relationships with investors
- Management of problems
- Engagement of key opinion leaders
- Communication about the product
- Leadership through thought
There’s no other way to phrase it: healthcare marketers will have their hands full in 2021. Even while a healthcare marketer’s job requires agility and adaptation, it has never felt quite like this. COVID-19 has wreaked havoc on the economy and thrown the political system into disarray. As a result, Healthcare is at the top of people’s minds locally, nationally, and globally.
1. The COVID-19 Pandemic’s Repercussions Will Last Forever
Any Healthcare professional will tell you that this isn’t going to change overnight. COVID-19 isn’t going away anytime soon—not now, and certainly not in 2021. Instead, healthcare marketers will have to do what they’ve always done: they’ll have to keep doing what they pivot
With that in mind, analyze the following high-level aspects of your 2021 plan through the lens of COVID-19:
- Long-term expansion plans
- Generation of demand
- Brand awareness and reputation
- Public relations and communication
Patient and partner education on treatment options, such as elective vs. non-elective operations.
2. Effective Communication Will Be Essential
It is a fantastic opportunity to build your brand, believe it or not. It’s a chance for healthcare marketers to make their communication methods more human. Any message from a healthcare brand, in our opinion, should be:
3. The patient experience will continue to be a high priority
The importance of communication in shaping the patient experience cannot be overstated. In light of COVID-19, healthcare marketers should concentrate on a few high-level areas that must communicate to patients:
- Availability and scheduling of appointments
- In-person and telemedicine appointment procedures
- Elective vs. non-elective procedures can both be accommodated.
- New safety procedures and regulations have been implemented.
- COVID-19 information in general
Patient experience is a common thread running through all of these healthcare marketing ideas for 2021. Innovating, communicating, advertising, branding, and marketing with the patient in mind—empathy marketing, if you will—will be the call of the hour in 2021 and beyond, in our opinion. However, the patient experience should always be the starting point, regardless of where you put your energy. Remember that COVID-19 is only one of the challenges that your patient population faces.