Quick Guide to Create Compelling Social Media Content
This article was written by our friend Marco Fisher, who is a contributor on this website.
Facebook, Twitter, LinkedIn, Instagram –are just some of the popular social media platforms where businesses can have better brand awareness!
Since these sites garner high amounts of traffic, businesses can improve their reach and potentially generate more leads.
However, this also means that the market is saturated with competitors. Brands need to have an excellent strategy to cut through the noise and stand out.
This means that you need to have a social media content plan that represents your brands and their value to potential customers.
So, how do you create content that will drive engagement, increase your leads, and earning potential?
No cookie-cutter strategy can guarantee success. Factors (such as the industry, brand image, demographics, etc.) have to be considered when building your social media content plan.
Here are tips on what you should do to come up with a solid plan that fits your brand and business:
Understand Your Brand’s Purpose
Your brand’s purpose can have a significant impact on your target market and can be a huge factor in driving success.
It represents the reason why your brand exists and how you intend to add value to the lives of your customers.
By showing your purpose, you are creating a compelling brand image that will capture those people who require your services and products.
Choose the Right Social Media Channel
Many business owners tend to fail at creating excellent social media content because they tend to spread their strategy thin over different platforms.
What they forget is that each social media channel attracts specific demographics and has specific purposes. Here are some examples:
- LinkedIn – In general, this platform is ideal for lead generation and expanding your network. It also serves as a source of news and editorial articles.
- Facebook – This social media channel is great for driving engagement and building loyalty towards your brand.
- Twitter – If you want to find trending topics, then you can check Twitter. That way, you can craft your tweets around popular news and build traffic around your brand.
- Instagram – Are you working with a tight marketing budget for your beauty business? Then, Instagram is a great place to start.
If you say the right words and post great pictures, you can initiate conversations which can eventually lead to sales.
Research About Your Customers
Knowing who your customers are and their wants will help you create compelling social media content.
To guide you in your research, you can create a buyer persona to ensure that your strategy is aligned to your audience’s interest.
In general, here are some of the methods to help you get the information you need to build your buyer persona:
- Check your current customer database and collect information about their demographics.
- Use social media analytics tools such as Hootsuite or Google Analytics to gather information on people who are interacting with your brand online.
- Create a survey and interview customers. Ask what they like about your brand and their pain points.
Apply SEO Techniques
Keywords are crucial not only in writing successful articles but also in creating effective social media content.
Knowing what your potential customers usually search for will guide you in creating content that will capture their attention.
Valuable information such as how your audience interacts with your brand and what piques their interest can be found by using analytics tools such as Google Analytics and Finteza.
Engage with Customers on Social Media
Social media has fundamentally changed the way businesses interact and communicate with their customers.
Being able to engage with customers will help you better understand what your audience wants.
Plus, it expands your market reach, boosts brand awareness, and builds your digital footprint. And, having a social media presence also increases your business’ credibility.
Let’s Wrap Up
As a business owner, you need to cut through the noise and stand out.
You need to present your brand’s unique propositions and build your social media presence.
By creating compelling social media content, you’ll be able to attract your audience and potentially increase your leads.
However, there is no one-size-fits-all solution and overnight success. You need to work with different methods and find the one that suits your business.
Once you can come up with an effective strategy, you should continuously optimize it to ensure your brand keeps a competitive edge amidst changing customer behaviors.