Instagram is among the most famous social networking platforms for sharing videos and photos, and enjoy millions of active users. Average people as well as business owners, entrepreneurs and celebs use it for sharing videos and photos with admirers and fans. A major platform, Instagram offers lots of opportunities for promotions and marketing. If you wish to market stuffs on Instagram and bag millions of followers for your brand, you have to use quite a few tips to make your influence grow on Instagram.
1. Find the right niche
You have to choose a niche that you are really passionate about. For example, if you love exercising and love to teach people how to work out in proper ways, post workout videos on YouTube that can help you to attract a sizable number of followers.
Once you’ve found the right nice, be sure to run an audit on your Instagram account so you can tell how many of your followers are active, real, fake or even bots. The more you know about your audience, the better you can prepare content for them.
2. Use appropriate hashtags
Hashtags are used by people to look for content over social media platforms that they are interested about, which can lead them to be followers of those types of posts. Conduct research about the volumes of posts for the hashtags, and assess the results from the use of particular hashtags. Take out some time to explore Instagram and find all those features which can let you grab more followers.
Use Instagram Stories and other special features, which can boost the number of followers that you have. Instagram Stories does not have likes and comments, and stay active for just a 24-hour period. This makes it convenient for users to move from one story to another.
3. Always post authentic stuffs
You have to allow your personality to show through your posts, and make an impact on your followers. Communicate in a personal style, and try to express your own creativity in a natural manner while making posts about your adventures and experiences. When you create posts that appear to be artificial or staged, they can make fans lose interest in you and deem you as unoriginal. If they feel that you are associated with a brand and trying to push-sell products to them, they can quickly leave in huge numbers and never come back again.
Growing the number of followers involves efforts and time. You cannot get everything done from behind a desk. You have to go out and meet relevant people at appropriate events. This will make your network and follower count grow. Know about the products and experiences that you may cover through your Instagram profile. It would ensure that your content stays interesting and fresh, and allow you to learn things from other Instagram influencers.
5. Use your Instagram bio well
When your Instagram bio is seen for the first time, people generally take a decision whether or not they wish to follow you. Just take a look at any of the top influencers on Instagram and you will see that they are doing this same exact thing. It can be a great way to inform potential followers and give them an idea of what your profile focuses on, without using too many words. You should only include the information that is most vital to make the best first impression.
6. Make consistent posts on a specific schedule
If you are an influencer who is busy, you will be hard-pressed for time to make posts. There will be lots of things to do, and it is thus essential for you to set a regular posting schedule on specific times. As an influencer you need to stick to the schedule, to be able to grow your followers. When you show up consistently, you can build a rapport with your followers based on trust.
7. Engage with followers
You should always make careful responses to the questions and comments of your fans, so that they feel engaged and a part of your journey. It will show that you appreciate and care about them. You can learn about what kind of content they are in search of, and the kind of changes to make – which can draw more followers to your profile.
8. Post high-quality photos
Never post poor quality photos. In order to stick to your posting schedule, do not keep posting inferior stuffs. Post photos that look natural and are visually attractive, which can engage your audience and show the types of experiences that your fans love.
9. Try an organic follower growth pattern
While buying followers might look like a good thing to do, and a shortcut, you should try to grow your follower count organically and honestly. With fraud followers, you will only end up harming your reputation and brands and clients will not trust you anymore if fake fans are found out.
10. Have patience
Keep a patient approach, given that nothing is achieved overnight. You have to invest some time and efforts to be able to build a strong follower base. You might not see results immediately, but with a consistent approach, you can build an image of a reliable influencer with valuable content.