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How to Earn Your Google Ads Certification

Google ads certification is a merit credential that shows the expertise and topical relevance of an advertiser. However, it’s no easy task to secure a win in attaining the certified badge by Google. It calls for the learning of certain work concepts and practical experiences concerning digital advertising.

What is Google Ads Certification?

The Google Ad Certification is an accreditation provided by Google, wherein it recognizes the marketer’s proficiency in Google Adwords management. You can apply for the certification through Skillshop—Google’s online training and certification program.

The process follows with Ads certification exams in correspondence with different courses and assessments, including:

  • Google Ads Search Certification
  • Google Ads Video Certification
  • Google Ads Display Certification
  • Google Ads Apps Certification
  • Shopping Ads Certification
  • Google Ads Measurement Certification

You need to have a maximum score of 80% or more to pass the exam, whereafter you receive your Google Ads certification that stands valid for a year.

Here’s a step-by-step guide to assist you further through the course of getting Ads certified. Make sure to ponder the vital aspects, especially if it’s your first encounter with the new system and format in Skillshop.

Step-1: Create your Google Account

Start with determining the right Google account for your certification. You can either create a new Google account or select one from your existing ones.

Pick on to an account you’d want your certification tied personally and publicly. In case you’re working for a company, it’s better to use your work email addresses for the ads certification process.

Step-2: Get started with Skillshop

Next, move on to Skillshop, wherein you will find specific certification programs. Browse through the provided info under every credential to get the insights. Once done, click on the Get Started button.

Hereafter you will be asked to authenticate the Google account you have set up for the process. Also, you’d be presented with an option of sharing your account certification status with your company or Google Partner’s account. If you are not affiliated with any firm or are not a Google Partner, click No to walk past this step.

Step-3: Prepare yourself for the tests

Each certification binds with training content that includes a quick knowledge assessment and other resources to help you with the certification exams. If you are entirely new to ads, it’s better to start with Google Ads Search certification as search ads are something that every company runs with.

However, regardless of what you choose to work upon, make sure to invest quite a few hours understanding training content specializations. The modules provide sample questions that are presented in the same format as that of the real exams. Hence, no matter what level of expertise and experience you hold in Ads, never miss out on the training content.

Step-4: Clear the exams

To receive the Google Ads certification, you are required to pass the tests in any of the respective assessments. You’ll then be certified for that specific product focus area.

You can stop with one specialization as per your desired credentials and mandates. Or you can continue with additional domains to master it all for your venture.

However, note that if you fail to pass the test, there is a waiting period of 24 hours before you can retry. This is the only penalty that follows with not passing.


Google Ads certification can work as considerable credentials to lead you with your role and career path. While at it, ensure to pay heed to your certification expiry date to timely renew it.

Besides, to further enhance your knowledge and attain specialization credentials, you can assess other exams concerning Google Ads product specialties in the Ads suite.