A Guide to the Best Digital Marketing Tools
It can take about A Guide to the Best Digital Marketing Tools to plan and produce email marketing campaigns from scratch. That doesn’t count the time spent on social media campaigns, blog content, or creating an overall marketing strategy.
It’s no wonder marketing professionals get burned out! In order to make your job easier, you need to use the best digital marketing tools that can save time and deliver results.
Some of these tools will automate campaigns, give you in-depth insights, and personalize content for a great user experience.
Keep reading to learn what hardware and software tools you need to have to make your job as a digital marketer easier.
Digital Marketing Hardware
Let’s start with the hardware you need for digital marketing first. You need to have something powerful because digital marketing has become so visual. You’re going to depend on graphics and videos to get your message out.
There are a couple of ways to go about setting up your workstation. You can run one powerful laptop that you take with you on nights when you need to work from home or when you’re on the road.
You can hook that up to a monitor when you’re at the office so you don’t strain your eyes. The advantage is that you have one device that has all of the information you need.
It can be easier to manage things like passwords on one device. You may need to know how to find WiFi password on Mac machines and have to deal with one device instead of several.
The alternative is to have a desktop computer at the office with a big monitor and have a smaller laptop that you take with you at home or on the road. This is a good alternative if all of your apps and documents are cloud-based.
No matter what road you go down, your devices need to be powerful. You’re going to be using video-editing suites and graphic editors that are going to hog a lot of resources. They use a lot of memory and graphics resources.
You should start with a computer that has at least 12GB of RAM and 256GB space on an SSD hard drive for speed. Your laptop should be upgradable to add more RAM as needed.
Whether you decide to go with a Windows computer or an Apple computer is a personal choice. Both are good and can handle just about any task required. You just need to make sure your computer is powerful now and for the next few years.
Best Digital Marketing Tools
Once you have your hardware squared away, you can focus on finding the right software solutions for your campaigns. There are some things that you want to consider as you look at these different solutions.
How many people are on your marketing team? You will need to decide if you need something to accommodate one or many users. You may find that a cloud-based tool will work because changes are updated in real-time and your marketing team is on the same page.
Another consideration is cost. Some of the best digital marketing tools will be free to a certain point. If you want specific features, then you’ll have to pay for them. Make sure you have money set aside in your monthly marketing budget for these tools.
What are your main digital marketing channels? The digital marketing channels you use to reach your audience will tell you which tools you need. For example, if one of your marketing channels is Instagram, then you’ll want to have an Instagram scheduling tool.
Also, think about the integrations that you need to have. You may need to have your email suite integrate with your CRM or another tool that your sales team relies on.
The tools that you invest in should have the ability to deliver incredible reporting. You’ll be able to tell who engaged with your content, what messages are resonating with your audience, and test different headlines against each other.
If you rely on Pinterest and Instagram for your digital marketing campaigns, Tailwind is going to be your best friend. The company is used by Fortune 500 companies and bloggers all over the world to schedule Pinterest pins, manage campaigns, and schedule Instagram posts.
Tailwind also has different communities called Tribes to join. This can help you discover new content to post and promote your own pins to influencers.
Email marketing is a must for any business, and MailChimp has been the leader in this field for years. With a paid MailChimp plan, you can automate your email campaigns, get valuable reporting, and the ability to personalize your content.
Adobe Creative Cloud
If you want to have top-notch graphics and videos, you need to have photo editing, video editing, and graphics creation tools. Adobe Creative Cloud will give you all of that.
You’ll have access to Photoshop, Lightroom, Adobe Premiere, Illustrator, and many more tools to manage digital marketing.
There’s a good chance that you’re going to use SEO as part of your digital marketing campaigns. You’ll need to invest in a tool that will help you do keyword research, competitive research, and track your site’s SEO.
Ahrefs is a complete tool that will do all of that for you. You can use this tool to find ideas for content that will rank in search engines and outrank your competition.
Invest in Digital Marketing Tools
You only have so much time in the day to work on digital marketing. You want to make sure that you have the right tools at your disposal to make your work much more efficient and effective.
You start by having powerful hardware that can handle multitasking and video editing. Then you can look at the best digital marketing tools that are right for your business. All of these tools will help you automate your work and measure results.
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