Why Having a Social Community Manager Matters in a Small Business
As a small business owner navigating the world of social media can be tricky. Let’s be real, you have a lot going on and perhaps don’t have anyone on staff that can do your brand justice in the digital space.
You know that social media is an important part of digital marketing. You also know that managing a social media profile (or two) requires a little more skills and know-how than simply posting a cute meme. But who as the time to learn a whole new skill-set?
Luckily you don’t have to let your social media presence suffer in mediocrity. There’s an easy solution to your predicament – you need to get a social community manager.
What Is A Social Community Manager?
Social community managers serve as a link between the brand and the social media community. They work to develop social media strategies and create engaging content for the betterment of the brand. They are also tasked with analyzing sentiments about the brand while using social listening tools to monitor audience feedback and engagement.
This is why a social community manager is an integral part of any digital marketing team.
Social Community Manager vs Social Media Manager
While a social community manager’s role may sound a lot like a social media manager, the roles are actually quite different.
A social media manager focuses on the day to day management of social platforms. They are tasked with maintaining an active social media presence by managing and posting content to social media, responding to questions and engaging with followers, as well as monitoring analytics.
A social community manager is tasked with developing content strategy, creating community guidelines and moderating the social interactions of followers in the social community.
Why A Social Community Manager Is Important For Small Businesses
The world of business has become dominated by digital platforms. As a result almost every business has a social media presence. Being active on social media means you need someone with exceptional communication and planning skills to manage your social presence. This is where having a social community manager can be extremely beneficial to your business.
The benefits of having a social community manager include the following…
Having a social community manager isn’t just about promoting a brand. A community manager also helps your business to grow by listening to feedback from the audience. by doing so you get a greater understanding of your customers needs, which allows you to grow as a brand. This type of growth has the potential to attract new customers and keep existing ones happy.
Social community management is about managing the community. This means that the main focus of this role is relationship building. By creating a friendly, helpful and engaging social media environment your followers will feel valued. This will create favorable image for your brand because you will be seen and reliable, trustworthy and efficient.
A social community manager adds value to your social media presence. By creating a place where people can interact and get the information they need, your brand will no longer seem like an out-of-reach entity. This creates a more personal connection with your followers which is a valuable asset to any business.
Other Advantages Of Having A Social Community Manager
A social community manager will serve as the digital voice of your business by overseeing all social media communications.
They will be responsible for implementing social media campaigns that align with the overall marketing strategy of the business.
Assist with content creation for social media platforms in various formats such as text, images and video content.
Moderate followers online interactions across all social media platforms.
Monitor and analyze comments, interactions and feedback from followers.
Ensure that brand consistency is maintained across all social media platforms.
The ability to empathize and connect with followers on a personal level.
Stay up to date with social media trends and features.
The ability to solve and manage any type of crisis on social media.