The aim of any ecommerce business is to boost site traffic and conversions. However, determining how to do this using various marketing tactics is easier said than done!
After all, what works for one online store might not be so helpful for another. Figuring out the best ecommerce marketing strategy for your own business may very well involve lots of trial and error. That being said, there are some easy actions you can take today that are sure to be beneficial for your online store, no matter what products you sell!
With the increasing number of ecommerce sites popping up all the time, it’s essential that you find a way to make yours stand out from the crowd. In this article, we’ll tell you all about several of the top ecommerce marketing tips you can implement to help grow your business and generate more sales!
1. Optimize your site for mobile use
If you haven’t already implemented a response design for your online store and ensured that you have a mobile-friendly site, it’s time to do so. With the growing usage of smartphones and other mobile devices, it’s no surprise that mobile commerce (m-commerce) is on the rise. In fact, according to Statista data, m-commerce sales in the US alone surpassed $360 billion in 2021, and this figure is expected to grow to a whopping $710 billion in 2025!
While it’s unlikely that ecommerce sales from computers will vanish anytime in the near future, optimizing your site for mobile use is essential to being able to take advantage of the burgeoning mobile shopping trend. Besides making your site responsive, there are several other things you can do to provide an optimal mobile experience for your visitors:
- improve your page-loading speeds,
- make the checkout process super simple, and
- add large, clear CTA buttons.
2. Use social media effectively
Today, social media is basically a must for online retailers. However, with all the different social networks available, it’s important to select the right platforms for your target audience. For this, you’ll need to perform some market research to see which social networks your ideal customer is most likely to use.
Creating a business profile on Facebook is a good place to start. Furthermore, you can also take advantage of the network’s selling platform, Facebook Shops. Your presence on Facebook will allow you to connect with current and existing customers and also provide you with another sales channel for your business.
Instagram is another social network that you’ll definitely want to consider for your social media marketing strategy. Its particularly visual nature makes it ideal for showing off products via image posts, Stories, and Reels, and you can also avail of the platform’s Shopping feature to make it even easier for users to buy from your business.
Finally, if you aim to appeal to a younger demographic, be sure to include TikTok in your strategy. This network has exploded in popularity in recent years, especially with users aged 34 and younger, and companies are taking advantage of this to boost brand awareness via videos featuring raw, authentic content. TikTok’s livestream shopping and advertising capabilities further strengthen its appeal for ecommerce business all around the world!
3. Take advantage of the power of SEO
When it comes to ecommerce, the aim of search engine optimization (SEO) is to help online stores climb the rankings on search engines like Google, with the ultimate goal of being in the first 10 listings on the search engine results page (SERP). Most shoppers rarely head to the second page of the SERP when searching for a particular product, so getting your site to the top of the rankings is key!
There are numerous ways to go about optimizing your online store’s SEO. To start, you’ll definitely want to perform keyword research to identify relevant keywords that you should be including in your product descriptions, URLS, and your blog posts. It’s also important to ensure that your website is optimized for SEO on a technical level, offering a high-quality user experience. Finally, you can also work on obtaining backlinks from other trustworthy sites.
The thing to remember about SEO is that you’re very unlikely to see results overnight. This is a marketing tactic that requires patience. Nevertheless, your efforts over the long term can do wonders for boosting your online store’s visibility and increasing site traffic.
4. Upgrade your email campaigns
Having a giant list of subscribers to your email list is great, but you need to ensure that you’re sending helpful, relevant emails on a regular basis in order for your email campaigns to be effective.
Keep in mind that sending emails manually requires quite a bit of time. For this reason, availing of powerful tools that allow for easy email automation can be very helpful! These tools will aid you in building your email list, tracking and monitoring your campaigns in real time, and making the most of the leads you attract. Note that with the WiziShop ecommerce website builder, you’ll be able to take advantage of an amazing email automation feature immediately, as soon as you create an account!
When deciding what kinds of emails to send your subscribers, think about what your site visitors and customers are most likely to appreciate. These are a few suggestions that tend to work well with subscribers:
- welcome emails after a customer purchases from your site,
- exclusive discount codes and free gifts,
- regular newsletters comprised of company news, new products or offers, product tips, and other info that help readers solve a problem,
- cart-abandonment reminders,
- thank-you notes for loyal customers, and
- requests for customer feedback to improve your business and/or products.
No matter where you are in your ecommerce journey—getting ready to launch your online store or determining how to increase sales for your existing ecommerce business—it’s important to make marketing a priority. Although there’s no one-size-fits-all approach to ecommerce marketing, there are certain steps you can take to increase your chances of success.
Take advantage of the tips in this article to perfect your own marketing strategy for your ecommerce business, improving the user experience for your customers and boosting conversions along the way.
Finally, don’t be afraid to adjust your approach as needed. In the ever-changing world of ecommerce, it’s crucial to be adaptable with different aspects of running your business, including your marketing efforts!