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How to Utilize PPC Advertising to Kick up Your Revenue

Pay per click advertising is one of the best ways to generate new leads and drive sales to your website. Because of this, you need to optimize PPC ads for your business. Since PPC campaigns target specific keywords, you end up with more targeted traffic. It mitigates the risk of getting wrong leads and improves your conversion rates for the long-term. Since you get the results of paid ads immediately, even for a new business, you can get faster results compared to inbound marketing strategies. It is recommended to hire a pay per click advertising services to optimize your PPC campaign.

What makes PPC so popular?

Getting paid per click is the best way to generate money from your blog. The reason is you don’t have to search for advertisers or negotiate with companies. Google does everything.

Google has a well-known PPC program known as Google AdSense. It allows publishers, bloggers, and owners of any website to add a bit of HTML code on their website and have the ads displayed on their pages for visitors to check.

It is an effortless setup when you already have an ongoing WordPress website. When you hire pay per click advertising services, you can start earning money right away.

How much money can you expect to make with a PPC campaign?

The money you will be making will depend on several factors. Google will pay you money per click. The more traffic you have, the more chances of someone clicking on ads. Once you have a set up on your site, your next goal is to attract visitors. The amount you receive will depend on the ads displayed. 

Some sites have made 1 or 2 cents per click. In some cases, sites make 6 or 7 dollars per click. For authority news sites, you can generate anywhere from $.10 to $1 per click.

Because of this, you can see why it is crucial to increase traffic to your website from readers and viewers. The more people are checking out your blog, the more ad clicks you get. 

Three reasons PPC works

  • Paid search ads

According to research, users click on paid search ads more often than any other digital advertising form online. This means people don’t oppose being advertised to, provided the products and services match their needs. When users utilize search engines when looking for products and services, the results include advertisements that are relevant to what they are looking for. Additionally, Google algorithms have developed a formula to ensure that PPC exactly matches user needs.

  • Advertisers get an advantage

Advertisers are given a unique way to put their message out to an audience looking for specific products. Since searchers reveal their intentions through search queries, advertisers can measure the traffic quality based on search engine inputs.

  • Search engines

Pay per click enables search engines to accommodate both searchers and advertisers. The searchers are the user base, while advertisers provide a revenue stream. Search engines are looking for relevant results while offering a specifically targeted, revenue-driving advertising channel.


When website owners think of getting revenue and profits, they normally seek to improve their SEO strategy. But PPC is another way to generate revenue. Each time users click on ads on your pages, you get a certain amount of money depending on your website’s value.