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Essential Resources for Your E-Commerce Start-Up

Online shopping has been a growing trend in the United States for the past decade. It grew exponentially more popular during the beginning of the COVID-19 pandemic when people had to shelter in place in the name of public health. Now, the future of e-commerce seems brighter than ever, so it makes perfect sense if you want to try your hand at launching an e-commerce startup.

One thing about running an online business is you need the right tools to ensure operational efficiency and security. Continue reading to learn about some of the best resources for e-commerce startups.

Cloud Contact Center Software

One theme you’ll recognize throughout this article is the importance of customer service. That’s because customer satisfaction is the most vital key to the success of your fledgling business. One important business tool that can help improve customer interactions is call center software.

A cloud based call center is nothing like a traditional call center. Cloud contact centers offer omnichannel solutions via SMS, social media, live chat, and VoIP phone calls. Furthermore, with interactive voice response (IVR) technology, callers can get to the right agent in less time.

If you want to reach thousands of customers at a time, an SMS marketing strategy is essential. For high volume SMS messaging, you can look into using an SMPP gateway API. If you’re wondering what SMPP is, it’s considered the industry standard for sending SMS to network providers. The Short Message Peer-to-Peer (SMPP) is a protocol used by the telecommunications industry for exchanging SMS messages between Short Message Service Centers (SMSC) and/or External Short Messaging Entities (ESME). This type of gateway allows you to send your bulk text messages quickly and easily.

Analytics

Data analytics is one of the most valuable tools for e-commerce. Big data can give you valuable insights to help improve everything from your website’s performance to supply chain and inventory management. Taskmonk uses artificial intelligence to collect and properly label data, making it easier to identify and interpret. Furthermore, by employing automation, Taskmonk frees your IT personnel to work on other critical operations that add value to your business.

CRM

Customer relationship management (CRM) software is an essential tool for companies that want to maximize the customer experience. CRM records customer interactions and uses analytics to gain insights from them, helping you get to know your customers on a personal level so you can provide a custom experience for all of your patrons. You can use this powerful tool to refine your marketing efforts and promote customer loyalty.

Social Media

You might think of social media as that force from which teens can’t escape. However, it could be one of the most powerful customer service and marketing tools for your small business. It’s important to use social media wisely and consistently post thoughtful and compelling content. With the right approach, you could become an influencer, which will significantly improve your brand recognition.

Cybersecurity System

Cybersecurity breaches can be a death punch to e-commerce companies. You need a robust security system that protects your company’s and customers’ data. Cybersecurity as a crime is a multi-billion-dollar industry and a huge headache for business owners. Keep your e-commerce enterprise and customer data safe with a high-quality network security program.

E-Commerce Accounting Software

One of the challenges of running an e-commerce business is tracking its revenue. With the right e-commerce accounting software, you can manage your bookkeeping, financial planning, and taxes all on the same platform.

With the right tools, you can build a great e-commerce company and see impressive profits. You can make customer service your calling card with a cloud contact center solution. You can get actionable insights to help improve business operations with data analytics software. Furthermore, with CRM, you can use customer data to create a personalized customer experience for all your patrons. You can use social media for everything from marketing to customer service, and you also need e-commerce accounting software to manage your revenue.

Building a robust e-commerce business infrastructure will enable you to handle many aspects of your business operations yourself. Furthermore, with the right tools, you can ensure your team members are as productive and focused on company objectives as you are. Indeed, with these resources and the right marketing and business strategies, your startup could be well on its way to long-term success.

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