Can a User Experience Focused Design Generate Leads from Your Website?
Some have suggested that your website only has 15 seconds to make a good impression. Many online users don’t even wait that long before clicking away from a website.
A website design that doesn’t consider the user’s experience can drive away traffic, resulting in lost leads and sales. On the other hand, a user experience focused design, or UX design, keeps users comfortable and engaged.
If you’re creating a website for your business, you simply can’t overlook user experience. Here’s why UX design matters.
Speedy Sites Keep Visitors Hooked
When designing your website, it’s crucial to test your site’s load time. The longer it takes to load, the more likely visitors will click away. In fact, Google reports that people are 123% more likely to bounce away from a website that takes 10 seconds to load versus one second.
If you want to keep users on your page—and generate more leads—be sure to have a speedy site.
Easy Navigation Helps Users Click Around
Do you want people to see all that your site has to offer? Make sure you have a user interface design that is functional and easy to use.
Navigation should be intuitive, with a clear map of your site’s main pages. It should also be easy to locate, but without being obtrusive. UI/UX design will help you create an effective navigation and interface that users will love.
Value Is Front and Center
A good user experience designer will make sure users immediately grasp the value you have to offer through your website. If you’re selling a product or service visitors need, your UX design should showcase why it’s so beneficial through effective copy and enticing images.
These features should then be displayed in a way that is helpful for users. Value should always be placed front and center so users never have to dig just to find why what you’re offering is so important.
Your Audience Will Love Your Aesthetics
You may have your own preferences for which color schemes look great or what font style is cool. But a good user experience focused design will target your audience and what they like. Then, the design will be built around those qualities.
If your audience is drawn to funky colors or minimalist design, give them what they want, which will keep them browsing your website longer.
Visitors Will Feel Confident, Not Confused
UX design ensures that there are a number of ways for visitors to access information and get answers to their questions.
You may have an FAQ page, bullet points on the homepage answering common questions, or a chat bot acting as a customer service agent.
User Experience Focused Design Means More Sales
A great user experience focused design makes it easy for visitors to use your website and learn about your product or service, generating leads and increasing sales for your business.
To keep visitors engaged, consider their experience and needs when designing your website.
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