Thursday, April 22, 2021

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Augmented Reality in the Jewelry Industry

With fashion statements changing every single day and new models launching every fashion season, there is one thing that has been constant throughout. It is a love for jewelry.  The right jewelry completes an outfit, and with so many choices available for one to choose from that it is the best time to be a jewelry lover. 

Despite the love for jewelry from people, the jewelry industries face a lot of challenges. Jewelry is an expensive product that one needs to be indulged in to purchase it. With lockdown in every state, it has become furthermore difficult for jewelers to capture their audience. Augmented reality is one such method a lot of stores are integrating to make sales without actually bringing them to the store. Augmented reality can be done with the help of smartphones, applications and online virtual jewelry software

To compensate for the loss and to bring the flow back on track, a lot of jewelry stores have switched over from outdated selling methods to a more interactive and customer-centric approach. This is the era where technology influences almost everything from our sleeping pattern to a buyer’s decision. A lot of companies and big brand names have successfully integrated technologies in their marketing to capture a wide range of audience. This is a sign that it is time for the jewelry industry to make a switch to a more interactive selling experience.  

Augmented reality is one of the fastest-growing concepts of the year. By simulating real-world environments with artificial elements, augmented reality allows users to engage with the brand and its products. This can all be done through their smartphones. 

With a lot of jewelry brands investing in augmented reality, here are some of the benefits of augmented reality in the jewelry industry. 

4 Advantages of Augmented Reality in the Jewelry Industry

Simple and Hassle-free

Unlike the traditional selling method, where one has to have a number of models in-store and take care of the shipping from the craftsman and the delivery to the store,  one has to arrange and present it in a way to attract customers. 

But in augmented reality, with the help of AR applications, the designer just needs to scan and upload the design, and the design will be available to the whole world in the dedicated AR applications.

The online virtual jewelry software is available to designers and manufacturers to showcase their work in the market in no time.

Power Presentation 

Augmented reality is a professional and powerful way to showcase a collection at its best.  Augmented reality can give the user the experience of the craftsmanship of the jewelry in no time and the comfort of their home.

It is also easy to present 1000s of choices based on the taste of the customers. This is a limitation when it comes to the traditional way of selling in the store. 

Easy Marketing 

The AR has not only advanced the standard of craftsmanship but also made the tiresome marketing process simple and easy to adapt. One of the biggest advantages of switching to augmented reality is the marketing opportunity it offers. 

Marketing is all about your customers in this era, and augmented reality is one such marketing method that is customer-centric and focuses on customer interaction. 

Additionally, with augmented reality, one can make their customers try out the jewelry collection from their home instead of focusing on marketing in a way to bring more walk-ins. Giving hands-on live experience increases the chance of sales for the brand. 

User Rich Experience

Augmented reality offers the customers to explore the jewelry experience at the finest by simulating real-life jewelry impressions. This offers a user rich experience to the customers and increases the brand recall value and also sales. This is also a hassle-free process as the retailer does not need to show any piece physically to the buyer. Augmented reality has proven to solve many challenges faced by the jewelry industry, such as Millenials not wanting to spare time for jewelry shopping, the low scope for online shopping for jewelry, etc. 

Investment in online virtual jewelry software brings a unique user experience that can address these concerns as the possibility of educating every detail about the craftsmanship and stone type is higher in augmented reality.  The user’s concerns can be virtually addressed without them having to visit the physical stores. This will certainly open doors of opportunity that can bring a positive change in terms of sales and brand reach for the jewelry industry.

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