One of the best ways to promote a business, product, service or brand is by using promotional items. These items, known as Merchandising, are fully customizable, which gives us a great opportunity to personalize them at will, from size to shape, color and even name.
So, if you are thinking of using some type of promotional item, a great option is to take advantage of the potential of stickers for promotions. Here we will show you everything you need to know about personalized stickers and how you can take advantage of them to boost your business or your products and services. In short, all the reasons you should print custom stickers to promote your business!
Reasons to use custom stickers
They are customizable: The most obvious reason, and one of the strongest, is the fact that these types of stickers can be personalized 100%. That is, you can design them as you want by selecting everything, even the shape or the finish.
They are very useful: If you are looking for a promotional item that is useful, promotional custom stickers are the best option. You can use them for everything because thanks to their nature, you can stick them anywhere. In this way, your customers can use them to decorate, indirectly promoting your brand, product, or business.
Better positioning: And it is precisely this versatility that makes it easier for your brand to grow and position itself. By sticking them anywhere, customers will be spreading your brand. Just think about what happens when they stick a sticker from a radio station on a car. Can you imagine how many people see it a day?
They are inexpensive: Unlike other customizable items, stickers are a great option because they are not that expensive. In this way, you can have a great personalized item for a really accessible price which will allow you to position your brand for a low price.
They fit perfectly: To make matters worse, personalized stickers can be used for all kinds of promotions. Thus, you can give them away in some type of promotion, use them as a complement to product packages or even sell them as a Merchandising article thus obtained benefits from these stickers.
How can you use the custom stickers?
As we already mentioned, custom stickers can be used for all kinds of promotions. For example, we can use them as a promotional item by selling them to our store, if we have one. Here we must consider complementing the stickers as one of the many items that we should have in the store.
Another way is to give them away in the purchase of a certain amount of money or products, in this way you can boost your sales and position the brand. The last idea to use them is to simply give them away, just the gifts and that’s it. This is an advantage because you will reach more people in your market.
5 benefits and advantages of using promotional personalized stickers
- It’s inexpensive: Compared to the cost of a bottle or pen, the stickers turn out to be much more affordable. This way you don’t have to spend a large budget to have your own personalized item themed with your brand.
- You can fully customize them: Unlike other products, promotional custom stickers are fully customizable. This means that you can add your touch in every way, from design or finish to thickness or size. This is because highly versatile materials are used.
- They have great potential: The promotional personalized stickers have great potential to use them however you want. Thus, you will be able to perfectly adjust them in any type of promotion, be it sales, advertising or positioning, obtaining many more benefits and return on investment for what you spent on the stickers.
- Positioning: One of the most important benefits of using personalized stickers in your promotions is how they can position you. And, taking advantage of their design, and the fact that they can be pasted anywhere, you will be able to make everyone see you, and, above all, that everyone remembers you.
- Return on investment: Being a small investment in addition to having great potential in benefits, you can obtain a greater return on investment. In this way, you will generate many more economic benefits for a relatively lower cost which will make the numbers, at the end of the day, look better.
What should we keep in mind when buying personalized stickers?
There are some points that you should take into account when buying custom stickers. One of them is the fact that the more you print, the cheaper the cost will be. This is because, wholesale, everything is cheaper.
Consider your use of it as an important part of determining what your stickers will look like. If you are going to put them in a box, for example, make sure they fit. If you are going to use them for the exterior, you must take into account that the stickers have to be very resistant.
Also consider that the design is in accordance with your brand. For example, if your brand is serious and elegant, it is best to use stickers that have a matte or not so shiny finish. On the other hand, if you have a youthful, dynamic and visually attractive brand, you can use fluorescent colors and highlights to attract the eye.
Lastly, consider usage. If you will use them to promote your brand you can use hashtags and your slogan. If you are going to use it to promote a product, you can use its shape, as well, depending on the commercial objective, it will be the use of the stickers and their design.