Video has become such an important part of every marketer’s toolkit. However, there are still businesses that are quite wary. All because of misconceptions they have heard about video marketing.
But is there any truth to them?
Well, here are five common myths about video marketing, why you should toss it in the trash bin, and some tips on what you should be doing.
1. It is a time-consuming process
Marketers are busy people. When they look at a video, seeing all the camera angles, dialogues, effects, captions, and transitions, it is but natural to think that doing all those things will require a lot of time and energy. But really, it doesn’t have to. With the available technology today, you can easily capture and edit with a corporate video maker, make product demos, and many other types of videos in just a few minutes.
2. It is costly
Companies often think that a single video will cut off a huge percentage of their marketing budget. Not true. Technology has made some of the most expensive processes easier and less expensive.
Small businesses should take advantage of the affordability and accessibility of the innovative resources we have today. Now, you can capture videos using a camera phone and edit the footage using an online video editor, free or for a minimal fee.
3. Only a professional can create videos
No videography experience? No problem. The lack of technical knowledge and skills should not stop you.
You don’t need to hire a professional videographer to create a shot list or change the aspect ratio of your videos. Nowadays, camera phones and video editors are equipped with impressive video capture and editing tools, such as chroma key, video overlays, and text-to-speech, that you can use to create compelling and professional-looking videos without breaking a sweat.
4. Our company is already successful, so why bother?
Small businesses use videos to captivate audiences, hoping that it would increase their following and, ultimately, their sales. But how about large and established companies? It may be unnecessary to captivate more customers but it is important to keep them interested.
No matter how successful a business is or how large its following is, it is still essential to put out valuable content, videos included. Remember: It is easier to get new customers than maintain existing ones.
5. Videos get old easily
Just like how you can alter photographs to create new ones, you can also repurpose old videos into fresher content. If your marketing videos lose their spark or don’t become popular the first time around, you can breathe new life into them.
Turn long product demo videos into shorter step-by-step clips or compile several short videos to create an engaging montage. You can also share your old videos on different social media platforms, through emails or newsletters, and on a blog site.
Creating videos is more simple than you think
There are several misconceptions out there about video marketing. But producing videos isn’t as difficult as it seems. There are quick, easy, and affordable solutions that can help you create one. All you need are awesome ideas.
So, what are you waiting for? Get creating!