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Why Are Contracts Important For Social Media Influencers?

Until recently, a few people believed that living from posting photos and recording videos is possible, and the word influencer didn’t exist in the dictionary at all. However, social media has proved us wrong by quickly turning from an interesting pastime to a high-earning platform. 

Nowadays, social media platforms are filled with influencers sharing their knowledge on various topics. Numerous brands, both famous and rising, are also selling their products and services online using these methods. 

However, working on the web demands some security, regardless of the chosen direction. That’s why influencers turned to creating contracts, making customers or service users sign them before engaging in any work.

If you’re an influencer without a go-to contract template or want to know why these documents are necessary, check out some of the top reasons below.

Professionalism 

When purchasing an item or hiring someone’s services, people consider several things. Usually, one of the first things they want to ensure is that they are dealing with a trusted professional.

This is the moment when a good freelance social media contract template comes into play. These contracts help you look professional, consequently gaining your customers’ trust. Naturally, you’ll go over the nature of your business cooperation in general, so as to find out what they need and how to help them.

Yet, your deal will reach a professional level only if you put all the details in black and white. This part of the deal takes place once you roughly negotiate the main points of your agreement. The easiest way to do this is to have a contract template on hand and only alter the details regarding your customer for every new collaboration.

Protection

Working online is in many ways different from working with people face to face, primarily due to the uncertainty of who you’re actually working with. This is considerably true when discussing social media because creating a fake account and hiding your identity from the rest of the world is easy.

That’s why you should always draw a good contract prior to starting any collaborations or partnerships. This document containing legal points will protect you from being used by customers that only have their own interest at heart.

If anything goes wrong, you will have legal protection in case it comes to that point. After all, the other party’s signature is at the bottom of that paper, holding them accountable for whatever inappropriate action they take.

Clear Definition of Rights and Responsibilities

Although professionalism and protection are extremely important for social media influencers, the thing that defines your rights and responsibilities is perhaps a cornerstone of a good contract.

You’ll have to know your responsibilities at all times and make sure to deliver what you promise to your clients. These include the type of a product or a service, the timeframe within which you’ll have to deliver them, and more. 

Also, you need to mention your rights in the contract as well. This includes extending the deadline, adding extra charges for additional work, or anything else that might arise as a possible circumstance.

You would also need to include the other party and their rights here. Both sides need to be interested and involved for collaboration to exist. Therefore, the contract clearly states that your clients have certain rights and responsibilities as well.

After your and your client’s rights and responsibilities are clearly stated and signed in the contract, you’ll be ready to start working on the deal in question.

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