In 2013 all this started out in Harlem’s streets when a gang of unique multi-talented people, consisting of singers, fashion designers, musicians, and rappers, The band ASAP MOB shared the identical ideology of fashion and music, launched a street fashion brand, Vlone clothing. In less time, this fashion clothing company started to come up on social media and unexpectedly earned fame after ASAP members began to wear it themselves.
Who created Vlone?
The question which mostly arises, “who made Vlone,” the name that comes first in our minds is the well-known hip-hop band ASAP MOB. Out of many projects of ASAP mob clothing line, Vlone company clothing stands out and got popularity. This company is owned by Jabari Shelton, founder of ASAP MOB, additionally recognized as ASAP Bari, ASAP Rocky, and Edison Chen of CLOT. In an interview, ASAP Bari revealed that the definition of a Vlone company is all about teamwork; no one is above another in position, and anyone contributes in their way. Bari was the first head of this company and improved it similarly with Edison Chen’s support, the fashion designer of the Vlone clothing lineup. ASAP Rocky, additionally a member of the Asap mob and a rapper, enhance company consciousness in 2014 when he teased brands t-shirt in his tours.
Meaning of Vlone
“Vlone” is not only a brand but it’s a lifestyle: “Live alone, Die alone.”
“We’re born alone; we live alone; we die alone. Only through our love and friendship can we create the illusion for the moment that we’re not alone.”
The meaning of the Vlone lifestyle can be summarized in a simple statement as “you live alone, you die alone. “It’s not only a clothing brand, but it’s also a religion, a lifestyle, and people adapt to that lifestyle. The idea of Vlone represents its creators’ minds, lifestyle, thinking, and culture “Live vlone, Die vlone.” Just like the ASAP mob is a collective of unique people, the Vlone series represents unique lifestyles. The inspiration is this brand is the freestyle fashion of Harlem streets, this is the actual place from which Bari and Rocky come from. As Bari says: “What I do is taking Harlem and bringing it elsewhere.”
What is Vlone clothing?
The well-known “V” mark on ASAP Bari and Rocky clothing line (t-shirts, sweatshirts, and headwear) has become the brand’s signature face.
Bari says, “I’m not street wear. I’m not high fashion. I’m hood fashion. I do my shit for the hood niggas”
In 2014, the launch of a music video through ASAP Rocky Vlone came into public notice; until then, they have only launched T-shirts and hoodies. They added different street wear clothing at Paris fashion week in a pop-up shop that influenced the youth and rappers. The demand for street wear was extended by Rocky inspiration. They additionally had a pop-up in Los Angeles where they introduced limited Vlone clothes, which attracted skateboarding and different street wear enthusiast.
Nike & OFF-WHITE Collaborations
In 2016 they collaborated with OFF WHITE and Nike, which was an unbelievable achievement towards success. The OFF-WHITE X VLONE collection consists of Vlone black and orange suits, full sleeves pullovers, and track pants designed with signature orange and black shade combination.
The bright camo, sweatpants, and hoodies introduced by them with the logo of Vlone visible and shirts or tees with orange letters “FRIENDS” written throughout the front in a fashion week. Vlone X OFF-WHITE collection was launched, in this show.
If we talk about the urban dictionary of fashion, Vlone means to live alone and die alone, all the youth inspired by the one thug clothing shirt in whole the world. ASAP rocky hoodies and friends clothing which includes shirt, hoodies and work jacket, became very popular.