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What is “Clean Beauty” and Why Is It Trendy?

Do you ever think about the impact you make on the world? Do you recycle? Are you aware of your carbon footprint? Do you love animals? If you are very conscious of your impact on the environment and animals then you are probably already practicing the principles of clean beauty.

What is Clean Beauty?

For a product to be labeled as a clean beauty item it must adhere to certain ideals.

  • Pure Ingredients

It must contain pure and safe ingredients that are non-toxic to the environment. Some beauty products are full of fillers and those fillers are not allowed in any product labeled clean beauty.

  • Performance

The products must produce the results that it claims to. Only companies that use ethical marketing and are truthful about their products are considered to be clean beauty. 

  • Cruelty-Free

No animal testing is acceptable in products labeled clean beauty. Any company that does not practice fair employment practices can not have any products labeled clean beauty either. That is why clean beauty is considered guilt-free.

Why is Clean Beauty Suddenly Trendy

Over time the world has developed a global economy. This has made us much more aware of labor practices and animal testing all over the world. At the same time, the world has been learning how much we have abused our planet over the years and how if we don’t make changes we will destroy it. 

The combination of all of this information has led to many people trying to find ways that they can change the way they live their everyday life to help and improve the problems. This has led to people committing to choose to only use clean beauty products. This change has a ripple effect and helps to slowly change some of the problems of the world. 

As people become more aware that their chooses can either help to improve or destroy the world, more people are choosing to make more eco-conscious choices. When you chose to only use clean beauty products it is a win-win. You get quality makeup and you support companies that are trying to make positive changes to the way the world operates.

Trendy Clean Beauty Products

  • KOSAS – Air Brow Clear Lifting Treatment Gel

Big and bold brows are the hot trend. This lifting cream is perfect to keep your brows looking flawless all day. This product also includes natural botanicals that encourage growth and will help your brows to become fuller. 

  • RITUEL DE FILLE – The Alchemist

This highlighter will blow your mind! The pigment is amazing and it will give you shimmer all day long. This highlighter is right on-trend and will be a great addition to your daily routine. 

  • W3LL PEOPLE – Narcissist Stick Foundation

This stick foundation is great and easy to apply. It blends out amazing and gives amazing coverage. This foundation stick comes in handy when you are contouring as well. 

  • 100% PURE – Bright Eyes Mask

After a long day, nothing is better than pampering yourself with this eye mask. It will help to erase dark circles and moisturize your under-eye area. This will help to fight the aging process and keep the crows’ feet away 

Time to Put Your Knowledge to Work

It is your turn to help change the world and it is simple. All you have to do is be aware of the companies you are buying your beauty product from and make sure they adhere to the ideals of clean beauty. Choosing these products is a win-win for you. You will know that you are getting quality products and you will not have to feel guilty about how those products were produced. Start shopping smarter and enjoy your new guilt-free life.