Just like the changing times, SEO trends also keep changing regularly. With the recent rise in digital marketing, the need for onsite SEO has also increased. Onsite SEO is the process of optimizing a webpage to improve its search rankings. While most websites pay close attention to offsite SEO, they often ignore onsite optimization. However, it plays a crucial role in increasing traffic and improving your search rankings. But more than that, it also helps optimize your site for humans to give them the best user experience. Search algorithms have improved drastically in the past few years. But site optimization, whether onsite or offsite, is still necessary for ranking. There are many SEO services companies and businesses that can help you achieve your desired rankings and increase traffic. But if you want to do dome onsite SEO yourself, here are some tips you should keep in mind.
Do a Thorough Research for Keywords
There was a time when SEO was almost synonymous with exact-match keyword placement in the content. However, that was when the search algorithms were not smart enough to gauge the value of the content without the keywords to help. But the search algorithms have improved a lot over the years and no longer require exact-match keywords to search. They have evolved to understand and gauge related keywords and relevant content. Hence, it has become even more important to do thorough research on which keywords you will use and how. Instead of having one-word keywords, try using 3-4 words to make a longtail keyword.
Use Keywords Strategically
Once you know which keywords you are using, the next thing to remember is placing them strategically in the content. It is important to have the keyword in the title, meta description, heading tags, image alt attributes, etc. Many people believe that placing the keyword in every other line is the way to go up in the ranking. But this is not the case. This practice of stuffing keywords in the content can get annoying for both the search engines and the users reading it. Instead, place your keywords in necessary and relevant places in the content. Consulting a good SEO services company for handling your SEO is a good idea.
Ensure Your Website Isn’t Slow
Imagine waiting for the webpage to load and then waiting some more for the other content on the page like images and videos to load! If a site takes too long to load, it loses the interest of the visitors. Hence, it is crucial that your website loads fast and does not slow down too often. For this, you will need to remove any unwanted stuff that is on the site. If there are any unnecessary plugins or other data, remove it from the side. A quick loading website is lighter and much more interesting than others.
Relevant Links for Content
Many people pay little attention to what links they put in their content. However, links are a crucial part of SEO. They can help your webpage gain credibility and improve your rankings, which is why you can’t add just any link to the content. Make sure that the link you add is relevant to your content and has a credible source. Also, make sure that your link source is capable and reputed to increase the credibility of your content. If you need to give examples for your content, try adding links to the same in your data.
Focus on Content That Drives Traffic
When it comes to digital marketing, content is the king. And for a successful business and onsite SEO, having good content is imperative. However, just having content isn’t enough, you also need other tools and practices to make sure your content reaches the targeted audience. The main thing is to create the kind of content that will bring you more traffic. There are many SEO tools available that can help you determine what type of content and keywords are currently trending. You can use such tools to find topics that will generate interest among the visitors and bring you more traffic.
Use Shortened URLs for Website
Another thing you can do is keep your URLs short, simple, and descriptive. Make sure that your page URL is descriptive enough that you get an idea about the page contents from the URL itself. Also, URLs should be short to keep the readers interested. And if possible, you can also add keywords to your URL to increase its reach. However, this is not something to which you need to pay separate attention. It is a kind of best practice that can help your site. But even if it’s not followed, it does not adversely affect your website.
Pay Attention to Internal Linking
Internal linking and site navigation is another factor that can affect your search ranking. So, when you write your posts, try adding links to your content wherever it is relevant and possible to do so. For example, if you are explaining your business or services, adding a link to your services page will help your readers to go directly to that page. Plus, it will also tell search engines what content and webpages are relevant and related to the current page.
Optimize Images for Faster Loading
While we may keep track of other on-page SEO practices, we often forget optimizing the images. However, doing so is much more helpful in making the site faster. You can use various tools for image compression that can reduce the size of your images without any loss of image quality. Apart from the size of the image, you should also pay attention to the filename, title, ALT text, etc. The image should also have a relevant and sensible name, a good title, and a description for ALT text, both of which can also include the keyword if possible.
Onsite SEO is more than just stuffing some keywords into your webpages. It is about generating content that satisfies the searchers. If your content is engaging and your onsite SEO is on point, it can get the right leads and bring more traffic to your site.