How to Win More Customers with the Help an SEO Agency in Singapore
In a research report released by Infocomm Media Development Authority(IMDA), only 5% of surveyed Singaporean businesses are over the internet. In other words, the majority of businesses are still relying on offline sales. This is at a time when e-commerce is set to grow to US$ 4,079m by 2025, and the average revenue per customer is going to be $784.52.
So, if you’re not taking advantage of online sales and marketing, you’re missing out. By hiring an SEO agency in Singapore, you can take your business to the next level.
Get Higher Rankings on SERP
Having a well-designed website is worth nothing if no one visits it. You need to drive traffic to your website so that people get to see what you’re offering and then take any action you want them to take. And perhaps the best way to drive traffic is through search engines. Singapore has a well-connected internet network and higher mobile phone penetration. Therefore, they’re looking for information all the time, usually through search engines.
With SEO, you can show up your website on the top of SERP or Search Engine Results Page whenever someone searches for a specific keyword. Let’s say you’re a cafe in Bukit Batok Central. Whenever someone searches for “Cafe in Bukit Batok Central”, your website will show up at the top with SEO. If not, that place will go to your competitor.
Target the Right Keywords
Google alone handles about 5.6 billion searches per day. An average human searches about three to four times a day. This is on a global scale. Singaporeans with higher mobile phone usage perform even more searches. You cannot (and shouldn’t) target every keyword. Not every keyword has the same intent. To get the most out of SEO, you need to target those keywords that express high intent of purchase like “buy [your product] in Bukit Batok Central”.
An SEO Agency in Singapore will help you target these high-intent keywords that will drive relevant traffic to your website. They perform extensive keyword research on tools like Google Keyword Planner, SEMRush, KeywordTool, among other software. This is so that you never invest money on irrelevant keywords.
SEO Agency can Help Generate Calls
SEO Agencies can make your phone ring and generate sales. Companies like Google and Facebook allow their users to make phone calls directly from their platform. So if someone searches for your product or services, you can show something called a “Call-only Ad”.
When someone clicks on those ads, they’re directed to your phone number and make a call. This exactly isn’t SEO, but something called PPC marketing. But it’s highly effective and recommended for businesses in Singapore.
Retarget and Retain Customers
Research has shown that once someone buys from a business, they’re most likely to purchase a second time. And they’re also cheaper to acquire than a new customer. With SEO, you can retarget your existing customers and make them purchase again from you. Over time, this will develop trust and customer loyalty.
Agencies can also help in other unconventional ways, like offering data on what works and what doesn’t in a locality by looking at search data. It will help you refine your strategy. When dealing with an SEO agency in Singapore, you should seek an audit report of your website. It will track the results from your end.