How Does The Retail Industry Benefit From Salesforce Marketing Cloud?
The retail industry has gone through a massive transformation in the past decade. Modern-day customers are used to special offers and personalized messages that address their specific needs.
The retailers need to adapt to the latest tools and technologies and realign the business to ensure a better conversion rate. The retail industry needs the correct data to deliver that personal touch customers look for nowadays. And Salesforce Marketing Cloud Solutions can make all of that possible for the industry. Here’s how!
Customer segmentation through Email Studio
Savvy marketers know the importance of email list segmentation and the uselessness of sending generic emails. It is easier to address all the needs of each segment with their shared attributes.
The retail industry needs customer segmentation, and Salesforce Marketing Cloud (SFMC) offers precisely that. It can help you segment your customers in various ways. However, it’s necessary to understand the segmentation relevant to the retail brand–psychographic, demographic, geographical, and behavioral.
The next step is data modeling to analyze the relationships between different subscribers. Email marketers can make data-based decisions that offer a roadmap.
Use Salesforce Journey Builder to create customer journeys.
Salesforce Journey Builder helps map customer journeys through the creation of journeys across various stages of the customer’s lifecycle. In retail, a customer goes through different stages across multiple touchpoints in his journey, and a marketer must consider all the touchpoints in the mapping strategy.
The Journey Builder enhances customer engagement at every stage of the customer’s journey with re-engagement of abandoned carts or onboarding through reward programs.
Various departments in a retail organization share valuable customer data from the retail solution of Salesforce to map the customer personas and touchpoints, recognize gaps and breaking points, know customer paths, recognize the gaps, and figure out the prescriptive actions.
Connecting with customers through Retail Personalization
Consumers want a personalized experience from any retail business they choose. Online retail customization enjoys the most popular among the young generation. A considerable percentage of customers are ready to willingly share their data with companies in return for personalized offers and discounts.
Following are the benefits of Retail Personalization through SFMC:
- Offer a streamlined shopping experience by delivering customized offers to the target customers.
- Offer customer interactions that distinguish your business from all the rest.
- Use customer data to make business decisions faster – the marketers deliver the right discounts and offers to the right customers using the most effective ways suggested by advanced analytics.
- Precise trend forecasting through predictive intelligence that helps predict customer actions and offer the following steps automatically.
- Increase customer retention rates because customers are ready to switch loyalties to get personalized offers.
The bottom line
If you are in the retail business and have not made the best use of Salesforce Marketing Cloud yet, you are missing out on a lot. So, get on the bandwagon like the rest of your competition and win over the customers.
