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How to Come Up With a Creative T-shirt Design

A t-shirt is something that you wear no matter how old you are, what you do in life or how much money you have. Every time someone wants to relax, what do they reach for? A t-shirt, ideally two sizes too big so that they can feel comfortable.

There’s no doubt that t-shirts play a significant role in our lives. But besides being comfortable, they also help in conveying messages – after all, when you want to promote something or raise awareness, all you have to do is design a t-shirt that will catch people’s attention.

And here’s where the challenge starts. In order to be successful in it, you need to create a design that will make people go WOW. Often, this is the most challenging part, not finding a company that will print them (for that you have, for example, TeeJunction).

So how can you come up with a creative design that will make people want to buy your t-shirt and listen to your message? Well, you have to…

Select Your Target Market

Before you even start thinking about the design, you need to establish your target market or in other words, decide on who do you want to focus your marketing on. Will it be kids? Teenagers? Adults? Are you designing for a male or a female? By knowing the target market, you will have a focus, and it will make creating designs a lot easier.

A good idea would be to create the ‘ideal persona’, which is an ideal customer. Think about all the details – how old is that person? What do they do in life? What do they like? Are they into sports? Etc. That way, you will be able to create a design with that ‘ideal persona’ in mind.

Pick A Trendy Topic On The News

The news is not only a great source of information about what is happening in the world, but they are also very useful when looking for inspiration. It is common knowledge that if you want to grab the attention of many people, you need to focus on something that is trending right now.

You can look at the newspapers and watch the news on TV or go beyond and browse through social media – after all, we live in an era where staying current means not only watching the news but also following celebrities, movie premieres, etc. You will see that after finding an interesting topic, your creativity will skyrocket.

Keep Your Designs Simple

Have you ever looked at someone’s t-shirt and questioned why the designer even thought that it would look good on it? Sometimes it’s better to keep things simple, even if you love details. You need to think about how it will look not only on your paper but also on someone’s chest.

Also, since many things are exaggerated right now, people are simply getting bored. So if you want people to buy your t-shirts, you should keep things realistic and original.

Add a Splash Of Humor

A funny design on a t-shirt is an easy way of putting a smile on someone’s face. And since you have established your target market, it will be easier for you to get it right – after all, something that is fun for adults, may not be funny for kids and vice versa.

What you need to keep in mind is that you should keep it simple – hard or complicated attempts at humour won’t work. It should be something that a person will look at and get right away.

Think About The Colours

You might be surprised but creating a good design is not everything – you can come up with the design of your life, and still get it wrong. You might ask – how? Well, it’s all in the colours. Some people might like t-shirts that look like a rainbow exploded on them, while others might prefer to keep it simple with a black and white design on a t-shirt – you need to understand your target market.

Another thing is that when creating a design, you need to think where the focal point of the design will be – try to keep it as centred and balanced as possible. Think about how it will look on after printing because what looks good on your computer’s screen might not look very good on the finished product.

Think About the Printers

If you can, then get to know the people who will be printing your t-shirts – having a good relationship with them makes communication easier. The more they understand you, the bigger the chance of the design turning up as you imagined.

On the other hand, if you don’t want to rely on a printing company, and you want to do it yourself, you need to invest into a good printer as no matter how good your design is, not having a good printer might ruin everything you worked on.


Coming up with creative t-shirt design ideas might seem easy at first, but it’s actually quite hard. If you want to be successful, you need to do some research and gain experience – you might come up with ten different designs before you create one that will make people buy your t-shirts.

The tips listed above can help you with coming up with creative t-shirt ideas, but the truth is that inspiration is everywhere, and all you have to do is look around – you are bound to find something that will be the base of your design. Good Luck.