How Has Netflix’s Squid Game Series Impacted the Nasdaq Index?
Netflix’s internal data pertaining to the hit Korean show Squid Game are out, and they make for impressive reading whether you’re an executive at the streaming giant or an ordinary viewer.
For example, a staggering 111 million households across the globe watched at least part of the bloody South Korean drama, while internal figures revealed that nearly $900 million was generated in impact value by the series overall.
But what do you need to know about this hit show, and how has it impacted the coveted Nasdaq Index in the financial marketplace?
What is Squid Game?
The first South Korean show to hit the number one spot on Netflix, Squid Game is a disturbing nine-episode series that echoes previously dystopian series such as The Hunger Games.
It follows a number of people who are initially tricked into a mysterious and deadly tournament, which turns innocent children’s games into violent and nerve-jangling battles to the death.
While the players initially choose to leave, they soon volunteer to return, tempted by the promise of a 45 billion South Korean won (£27 million) prize fund.
The series subsequently follows the remaining games and the battle for survival, while attempting to solve the mystery of who’s behind the tournament and its reason for existing in the first place.
It’s unique and gritty nature that underpins an impact value of nearly $900 million globally, which is calculated by an array of metrics such as view share (which utilises both the raw figure of total viewership and the estimated value of each viewer.
To provide some context, Squid Game reached 132 million in just 23 days after its release, so it’s easy to see why the show has become such an economically valuable asset for the streaming giant.
How Has This Impacted the Financial Market and Nasdaq 100?
Like most cutting-edge tech stocks, Netflix is listed on the Nasdaq 100 index, and it remains a popular equity for online traders and investors across the globe.
Unsurprisingly, the success of Squid Game has translated into improved share performance, as it has evolved to outperform its market rivals and technology peers during the last quarter.
Overall, the show has boosted the stock’s share value by $19 billion since its launch on September 17th, with this representing significant growth within a relatively short period of time. Incredibly, this sum is approximately 20-times the size of its aforementioned impact value, with this highlighting the immense economic success of the show and the disproportionate relationship that exists between earnings and share value on the Nasdaq and similar indexes.
On a final note, Netflix’s shares have seen their value increase by 7.1% since September, which will be music of the ears to investors who continue to back rewarding tech stocks across a broad range of markets.
