The role of graphic design in business advertising is more important than you may think. These days, it’s common to use printing services and digital media to advertise and promote products and services, and business owners are often unaware of the myriad benefits of excellent graphic design. If you’re looking to attract more attention from your desired demographic, consider the following importance of excellent graphic design and quality printing.
Excellent business collateral design helps your company to really be seen
The number of businesses entering the Australian market is growing and so is the competition between them. It’s important that your business leaps ahead of the pack and good graphic design is a surefire way to set your business aside from others. Important factors include the formatting of your content, your chosen paper texture and finish, and the use of colour in your printed materials. Interestingly, a study by The Malaysian Journal of Medical Science found that the use of colour can lead to better memory performance and is a huge factor in what we remember and how vividly we remember it. (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3743993/). To help your company stand out from its competitors, employ a graphic designer who has strong attention to detail, creative ideas and strong aesthetic that’s in line with your company’s aesthetic.
When a prospective client/customer comes across your flyer or business card, strong graphic design can ensure a good first impression of the legitimacy and professionalism of your business. For example, if the colours and/or images used in your printed materials are clear and direct, make a prospective client laugh, smile or feel at ease, you know you’re having a positive impact and pique someone’s interest. This is especially important if you want to guarantee return clients.
Spending now to save money down the track
Ever heard the phrase “you get what you pay for”? This is especially true of graphic design services. If you spend more money upfront for a great designer who will get it right the first time and guarantee consistency across your branding, this will pay off in the long run. A professional designer has an understanding that good design is built to last and therefore will provide you with various formats, complete files and more control over each of your graphic elements. These are crucial to guaranteed longevity in your design.
Consider the above when deciding on your design and printing budget. Ensuring premium quality business products will increase the professionalism of your branding and will likely lead to an increase in sales. For high-quality printing Adelaide wide, contact Cove Print for more information and a quote from our staff.