Social Media Marketing Strategy to Deal With Black Friday and Cyber Monday Sales
Knock, knock the Black Friday and Cyber Monday is approaching. It’s time to brace yourself to face the biggest competition of the year where e-commerce websites will be flooded with flash discounts and shopping enthusiasts. However, the question here is are you ready with your key business tactics and most importantly social media marketing strategy?
It’s that time of the year when you can drive maximum traffic to your site? However, you have to implement your plans very tactfully to maximize your profits. The important marketing trends that you have to focus on include flash sales, messenger marketing, and user-generated content (UGC).
Here, in this blog, we will cover a host of new ideas and tricks that will help to boost your social media marketing campaigns and get you ready to face the upcoming challenge.
The Forbes report suggests that sales amounting to $6.3 billion were carried out in the last year on Black Friday, which was 23% more in comparison to 2017. Also, it has been predicted Cyber Monday is going to be one of the fastest-growing online shopping days within the approaching years.
Let’s begin with the tips now.
Go For Hourly Flash Sales
One of the first tricks that you need to implement is conducting hourly flash sales. Here you can fully utilize your stories and social media posts to optimize the output. This strategy will work to great effect if you are planning to go for multiple sales during the shopping weekend. The stories provide you features like countdown timers and reminder stickers that you can utilize comprehensively.
Remember, every sale that you are posting on your website will open the doors to get a fresh number of customers visiting your site. It is important to remain fully focused before, during and even after the sale period.
We can put forth the example of web hosting and domain providing company Hostgator about how they approached their sales during the Black Friday event. They had put a spreadsheet depicting multiple sales at different hours of the day. And this strategy really worked for them as they increased their sales by 60-70%.
Don’t Just Think About Black Friday
When you are strategizing a social media plan for the special shopping day, don’t just refrain yourself to Black Friday but frame a strategy for the entire weekend including starting from Thanksgiving Day to Cyber Monday. Also, if you want you can extend the discounts and offers for the entire week even after Monday.
If you are creating a social media marketing strategy for an entire week, here’s an important point you need to note. You need to carefully monitor the consumer behavior of your target audience on all these days. For instance, you can plan for Buy Online and Pickup In-Store for Black Friday and continue paying attention to your online sales on Cyber Monday.
If you want to plan something extraordinary, then you can begin with your sales and discounts one week before the arrival of Black Friday. The reason why I’m indicating this important fact is because of a report, which suggests that 40% of the customers start their shopping just after Halloween Day.
Keep Your Design Assets Ready for Each of the Days
Do you know why some of the popular brands keep their sales escalating even in this tough competition? They always match the designs, photos, and graphics according to the particular season that we are experiencing. For instance, they know that December is basically a vacation month and so they try to put catchy ads around Black Friday with beautiful holiday themes.
Now, you also need to imply the same strategy to gain maximum benefits. All you have to do is align all your creative assets across various media platforms that you use such as Facebook, Twitter, Instagram, Pinterest, and more. Once you display your ads on all these channels, it will create a powerful brand image that ends up in surging your sales up. For example, Twitter says that if you simply place a logo at a consistent spot, it will increase your ad recall by 60%.
Focus on the User-Generated Content
With the arrival of Black Friday and the preceding weekend, you will be busy with curing a lot of creative content to draw customer attention. However, even if you have a lot of content to create and post on a regular basis, always make sure that it is directed towards the user. You can employ the tactic of reshaping the content as well.
For instance, if you are using Instagram Stories related to your products and brand, you have the leverage of reshaping some other posts with just a couple of taps. However, there are some brands that incentivize users to share content about the brand. You can offer random prizes to someone who has commented on your posts and hashtags.
Provide an Enhance Mobile Shopping Experience
It is interesting to note that last year about 58% of the Black Friday and Cyber Monday Shopping was conducted through Smartphone devices. And this tells you how important the role your mobile e-commerce app is going to play in driving traffic to your website.
It means more than half of the consumers are going to shop through mobile app and the number this year will certainly increase. It’s important to check your ecommerce app development and make sure that all features such as product search, add to cart, and payment gateway is functioning properly. Remember, to check the speed of the app because customers won’t wait for long if your app is slow.
You need to prepare yourself while going into the Black Friday sales and plan a social media strategy in advance to maximize traffic. There are also other tactics such as utilizing Facebook Messenger and Whatsapp and prepare for product returns.
Bharat Patel, who heads the digital marketing team at Brainvire Infotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects. Bharat’s core expertise lies in search engine optimization (SEO), social media marketing, and conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.